Piha Surf wear - Branding

PIHA was a project close to my heart, as it involved crafting a brand that reflects strength, elegance, and tradition while embracing modernity. The challenge was to create a visual identity that represented the deep roots of the brand while positioning it in a fresh, forward-thinking light.

Through careful exploration of shapes, typography, and colors, we developed a logo that embodies both professionalism and warmth. The final result is a blend of simplicity and sophistication—exactly what PIHA needed to stand out in their industry and connect with their audience on a deeper level.

Designing for PIHA was not just about creating a logo—it was about telling their story through design, and that’s what made this project so fulfilling.