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SureFire Rebranding
Project type
Rebranding, Branding
Role
Creative Director
Softwares Used
Illustrator, Photoshop, InDesign, Figma
This project holds a special place in my portfolio for so many reasons. One of the highlights was being part of the collaborative team that redesigned the Surefire Solutions logo—a key step in achieving the final impactful results.
Surefire Solutions operates two subsidiaries: Surefire Business and Surefire Marketing. The challenge was to create a versatile logo system that could seamlessly adapt across these distinct branches while maintaining a unified brand identity. This complexity made the project both creatively demanding and incredibly rewarding.
Another reason I loved this project was the opportunity to extend the brand into various visual applications, ensuring consistency and cohesion across all platforms. It pushed me to think beyond a single design and craft a dynamic visual language that works across multiple contexts.
What you see here is the polished final result—a testament to thoughtful strategy, creative problem-solving, and team collaboration.
